In 2003, the World Travel & Tourism Council (WTTC) launched its vision statement - the Blueprint for New Tourism. Outlining a multi-stakeholder vision, the Blueprint for New Tourism "looks beyond short-term considerations... and focuses on benefits not only for people who travel, but also for people in the communities they visit, and for their respective natural, social and cultural environments." One way in which WTTC exemplifies that vision for New Tourism is with the Tourism for Tomorrow Awards.
WTTC is proud to announce a newly formed partnership with greentravelguides.tv. Greentravelguides.tv has generously agreed to produce short videos for each of the 4 Tourism for Tomorrow Awards 2009 winners free to distribute for promotional purposes. This is the first time since WTTC has taken over the Tourism for Tomorrow Awards that this opportunity is given to the Award winners. Greentravelguides.tv is the world's first internet television channel for sustainable tourism.
Watch the 2008 winners' ceremony online here.
This award goes to a destination - country, region, state or town - which comprises a network of tourism enterprises and organisations that show dedication to and success in maintaining a programme of sustainable tourism management at the destination level, incorporating social, cultural, environmental and economic aspects as well as multi-stakeholder engagement.
This award is for a tourism business or initiative that has effectively demonstrated direct benefits to local people, including capacity building, the transfer of industry skills, and support for community development.
Open to any tourism business, organisation or attraction, including lodges, hotels or tour operators, able to demonstrate that their tourism development and operations have made a tangible contribution to the conservation of natural heritage.
Open to any large company from any sector of Travel & Tourism - cruise lines, hotel groups, airlines, tour operators, etc - with at least 200 full-time employees and operating in more than one country or in more than one destination in a single country, this award recognises best practices in sustainable tourism at a large company level.