This award goes to a destination - country, region, state, or town - which comprises a network of tourism enterprises and organisations which show dedication to and success in maintaining a programme of sustainable tourism management at the destination level, incorporating social, cultural, environmental and economic benefits as well as multi-stakeholder engagement. Applicants may include governments, NGOs, businesses, or community organisations on behalf of the destination.
This award is for a tourism initiative that has effectively demonstrated direct benefits to local people, including capacity building, the transfer of industry skills, and support for community development and enhancement and support for cultural heritage in the area.
Open to any tourism business, organisation or attraction, including lodges, hotels, or tour operators, able to demonstrate that their tourism development and operations have made a tangible contribution to the conservation of nature. This includes, but is not limited to, the protection of wildlife, expanding and restoring natural habitat, and supporting biodiversity conservation.
Open to any large company from any sector of Travel & Tourism - cruise lines, hotel groups, airlines, tour operators, etc - with at least 500 full-time employees and operating in more than one country, this award recognises best practices in sustainable tourism at a large company level.