The World Travel & Tourism Council (WTTC) is the forum for business leaders in Travel & Tourism.
With Chief Executives of 100 of the world's leading Travel & Tourism companies as its Members, WTTC has a unique mandate and overview on all matters related to Travel & Tourism.
WTTC works to raise awareness of Travel & Tourism as one of the world's largest industries, employing approximately 238 million people and generating nearly 10% of world GDP.
WTTC's vision statement, the Blueprint for New Tourism, launched in 2003, outlined a multi-stakeholder vision that "looks beyond short-term considerations... and focuses on benefits not only for the people who travel, but also for people in the communities they visit, and for their respective natural, social and cultural environments."
One way in which WTTC exemplifies that vision for New Tourism is with the Tourism for Tomorrow Awards.
The Tourism for Tomorrow Awards have always been on the agenda of the Global Travel & Tourism Summit giving all stakeholders the opportunity to network within a truly international atmosphere, facilitating exchange and leading to the convergence of ideas.
The Summit is the world's only gathering of public and private sector leaders of Travel & Tourism at the highest level, representing all sectors of our industry and all regions of the world.
In 2009, the Global Travel & Tourism Summit will take place from 15-16 May in Florianópolis, capital of the southern Brazilian state of Santa Catarina, Brazil.
When WTTC was established in 1990, the founding Members of this private sector industry association decided that the quantification of Travel & Tourism's impact on world and national economies would be the most important contribution they could make to achieve their goal of raising awareness among policy leaders and decision-makers of Travel & Tourism's economic contribution and its potential for creating wealth and employment around the world. The subsequent 18 years of investment in solid, professional and credible research, which to date has exceeded US$5million, made a significant contribution to the development of the new international standard for Tourism Satellite Accounting (TSA) research, adopted in 2001 by the United Nations Statistical Commission.
Today, WTTC in co-operation with research partner Oxford Economics, conducts 176 country and 15 regional TSA reports.