World Travel & Tourism Council

The World Travel & Tourism Council (WTTC) was established in 1990 with Members representing the world's foremost leaders of the Travel & Tourism industry. It aims to promote the importance of the industry as a generator of economic growth, encourage public-private partnerships, and encourage governments to adopt policies that will allow the industry to thrive. WTTC's annual Global Summit brings together over 1,000 delegates to discuss key issues, as well as opportunities and challenges facing the industry, while its Tourism for Tomorrow Awards recognise the industry's power to be a positive force in sustainable development.

Blueprint for New Tourism

WTTC's vision statement, the Blueprint for New Tourism, launched in 2003, outlined a multi-stakeholder vision that "looks beyond short-term considerations... and focuses on benefits not only for the people who travel, but also for people in the communities they visit, and for their respective natural, social and cultural environments". One way in which WTTC exemplifies that vision for New Tourism is with the Tourism for Tomorrow Awards.

Wttc GlobaL Summit

The Tourism for Tomorrow Awards have always been on the agenda of the Global Summit giving all stakeholders the opportunity to network within a truly international atmosphere, facilitating exchange and leading to the convergence of ideas.

The Summit is the world's only gathering of public and private sector leaders of Travel & Tourism at the highest level, representing all sectors of our industry and all regions of the world.

In 2012, the Global Summit will take place in Tokyo/Sendai, Japan from 16-19 April 2012.

Tourism Economic Impact Data and Forecast

When WTTC was established in 1990, the founding Members of this private sector industry association decided that the quantification of Travel & Tourism's impact on world and national economies would be the most important contribution they could make to achieve their goal of raising awareness among policy leaders and decision-makers of Travel & Tourism's economic contribution and its potential for creating wealth and employment around the world. The subsequent 21 years of investment in solid, professional and credible research, which to date has exceeded US$5million, made a significant contribution to the development of the new international standard for its Tourism Economic Impact Data and Forecasts, adopted in 2001 by the United Nations Statistical Commission.

Today, WTTC in co-operation with research partner Oxford Economics, conducts 181 country and 15 regional economic impact reports.

For more information, please visit www.wttc.org