KERALA, INDIA

Finalist Destination Stewardship Award 2006

Acclaimed by National Geographic Traveler as 'one of the ten paradises of the world', Kerala is India's only tourism Superbrand. A trip to Kerala is described by BBC as 'one of the ten unforgettable things to do before you die'. A rare blend of natural beauty, myth and history imparts a unique charm to this spice-rich land renowned as God's Own Country. Among the rich bounty of natural attractions offered by Kerala, the serene beaches, enchanting backwaters, mist-clad hill stations, lush green forests and exotic wildlife stand out. Kerala, offering a multitude of experience to tourists, is a veritable haven for travellers particularly for those seeking the healing touch of Ayurveda, the 5000-year-old system of medicine, or the soothing magic of a houseboat journey through sun-dappled waters.

The innovative marketing efforts of Tourism Department in projecting Kerala as a global destination for the discerning traveller, along with State Government efforts in facilitating infrastructure development and laying down guidelines for responsible tourism has resulted in Kerala's growing popularity across the world. Preservation and encouragement of local art forms, by Kerala Tourism has helped revive awareness on culture and tradition, thus assisting in promoting and conserving Kerala's unique heritage.