This is awarded to a tourism initiative that has demonstrated direct benefits to local people, including the transfer of industry skills that spread the benefits of Travel & Tourism widely and effectively and provide support for maintaining local cultural traditions. The winner of this award will show a positive contribution to cultural preservation and a commitment to capacity building required for Travel & Tourism in destination areas, along with providing fair wages, developing careers, training and educational opportunities, and employee relations that result in economic and social benefits for local communities. Click here for more information ...