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"Tourism businesses from all over the world applied for these prestigious awards, which represent the highest accolade for best parctice in Travel & Tourism."
The Financial Times (web), May 2007

"One good reason for the awards' reputation is that each of the 12 finalists is subjected to an intense site inspection by a conservationist before the reports are submitted to the panel of judges."
The Daily Telegraph, April 2007

"There was plenty of applause ringing out when this year's Tourism for Tomorrow Awards - which reward the world's best examples of ecotourism - were handed out at the summit."
The Guardian, May 2006

“The awards are a showcase for responsible tourism projects”
The Guardian, November 2003

“Britain’s highest honour for responsible tourism”
The Daily Telegraph, November 2003

“A big boost has been given to the ‘Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism’ with the announcement that it has won one of the prestigious British Airway’s ‘Tourism for Tomorrow’ Awards for 2003”
WTO news, 4th Quarter 2003

“British Airways … is partnering with the World Travel & Tourism Council which will help raise the profile of the awards across all sectors of the industry worldwide”
Greenhotelier, January 2004

“one of the most significant international ecotourism initiatives”
The Daily Telegraph, November 2002

“The Awards’ strictly practical approach has already had good effects”
Sir Crispin Tickell, Geographical Magazine, 2002

“the awards have become a benchmark for good practice in tourism”
Sunday Times, December 2000